Model Athlete
LOEWE x On
CW: Daniel Park / AD: Ana Laura Vallejo, Caden Estrada-Engrav, and Morgan Hall
We’re combining Loewe’s commitment to high quality craftsmanship and On’s mission to ignite the human spirit into one idea
Movement is a Luxury
Luxury has always been about exclusivity. So we asked, “what’s truly exclusive?”
Loewe x On cast Paralympians as Model Athletes, elevating movement as the ultimate status symbol.
The Runway
The Paralympic opening ceremony becomes fashion’s most meaningful launch yet.
Reimagining the runway on their turf.
Model Athlete Magazine & Print
High fashion editorials recast Paralympians as the new faces of luxury. Where actions, not appearance, defines the model.
Social
A short-form series revealing the discipline behind the image. Performance isn’t just worn, it’s lived.
