Gym culture codes “bodybuilder” as something elite and intimidating. So, we’re reclaiming the term and redefining what a body builder is.
That anyone putting in the work to build their body is, literally, a body builder.
Let’s redefine the “bodybuilder” by putting unexpected bodies at the center of bodybuilding culture.
The Bodybuilders Photobooth
We then invite Gold’s Gym members to claim the title for themselves through an in-gym photobooth.
Bodybuilders Merch
The Bodybuilding Club welcomes anyone building strength and confidence, because every body belongs at Gold’s Gym.
